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  ‘The Lounge’ Gets $5M Injection  
 
 
Posted 2007-02-02 by Tony Walsh
 
 
     
 
Doppelganger, maker of the virtual teen hangout The Lounge, has reportedly raised another $5M after receiving $11M in earlier funding rounds. The Lounge began life as a Pussycat Dolls microworld, and has grown slowly since last year--there are roughly 3,450 signups to its web-based Community page at this time, but Doppleganger hasn't published any other usage statistics that I am aware of.

I'm surprised a virtual world with $16M behind it isn't more successful, even if it has no appeal to me personally. I don't see $11M-worth of product or service in The Lounge, so I'm curious as to why anyone would invest another $5M in Doppelganger. Perhaps the company has something new in the works that will compete against Teen Second Life, Habbo Hotel, Nicktropolis, There, Virtual Hills/Virtual Laguna Beach, Whyville, IMVU, and Areae.

Previously at Clickable Culture:
 
     
 
   
 
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  2 Comments  
 
   
 
Comment posted by csven
February 2, 2007 @ 11:11 pm
     
 
I'm not surprised now for the same reason I earlier said I saw potential in their approach - and recent developments in a number of things is starting to validate my hunch. Consequenlty, I'll be interested to see their next project to see if they're moving in that direction.
 
     
 
     
   
 
Comment posted by Brace Coral
February 3, 2007 @ 11:30 am
     
 
"I'm surprised a virtual world with $16M behind it isn't more successful"

*coughSLcough*
 
     
 
     
   
 
 
     
 
     
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