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  The Shape of Virtual Music Spaces to Come?  
 
 
Posted 2006-10-12 by Tony Walsh
 
 
     
 
The Electric Sheep Company will be opening a music space in the virtual world of Second Life for Sony BMG on October 19, 2006: "Sony BMG’s space features a gorgeous club and loft, a shop that will contain licensed Sony BMG merchandise including full audio tracks from your favorite Sony BMG artists, and lounges featuring images, information, and streaming audio and video content for 8 of Sony BMG’s hottest acts, including DMX, Justin Timberlake, Ben Folds, Christina Aguilera, and more."

I thought I'd point out some visual similarities between the Sony BMG space in Second Life and Universal Music's The Lounge (originally launched as the Pussy Cat Doll Lounge).
Image- Visual Comparison
I find it interesting that both music publishers seem to think the best way to market their brands is in large part through the use of urban spaces peppered with billboards. Both the Second Life and The Lounge music spaces above feature exclusive avatars resembling recording artists. In Second Life it's entirely possible to create lookalike characters, such as an entire U2 tribute band--brand-hijacking, anyone?
 
     
 
   
 
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Comment posted by Prokofy Neva
October 13, 2006 @ 4:40 pm
     
 
I'll be curious to see if any of this works to get sales and traffic "in world terms". At least they aren't just using SL as a media marketing device, but trying to sell the product within the virtual space instead of just around/with it.

However, I wonder about this concept of urban chic. One thing that seems particularly lame in SL is when somebody makes a faux city tower look -- which is all texture and no detail inside -- no floors or anything, just a stage set. It's because to really give it detailing would require double prim sims -- well, Sony could spring for those no doubt.

Is distressed urban chic like old buildings in NYC's warehouse/meat packing district still "in"? I guess so.
 
     
 
     
   
 
 
     
 
     
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