Clickable Culture   Official Research Blog of Phantom Compass
  Third Party MMO Sites Cash Out  
Posted 2007-06-23 by Tony Walsh
, a third-party site for players of World of Warcraft, has been sold for a reported sum of over $1 million USD. Wowhead is one of several resources for Warcraft players, offering a thorough database cataloging all known items and non-player characters within the game. Tech Soapbox author Ahmed Farooq says Wowhead was an instant hit, being faster and sleeker than competing resources.

Elsewhere in the metaverse, third-party Second Life news site SL Reports has reportedly been sold for the equivalent of $10k USD in virtual currency. According to, "What started with a few friends reading it turned into a site with 7000 hits a week and over 15000 group members." Can't say I see the value here. As far as I can tell SL Reports is simply re-posting entire passages penned by outside journalists. And 7,000 weekly hits ain't all that--Clickable Culture gets about 200 times that. Not to mention "hits" is a terrible way to measure traffic. It's like the dot com bomb all over again...
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