Clickable Culture   Official Research Blog of Phantom Compass
  ‘Virtual Laguna Beach’ First of MTV’s Online Worlds  
 
 
Posted 2006-09-20 by Tony Walsh
 
 
     
 
MTV Networks' Music, Films and Logo Group announced today that its Virtual Laguna Beach online world, based on the Laguna Beach TV series, has entered its beta phase. According to an emailed press-release, "The company is working hand-in-hand with Pepsi, Mediavest Worldwide and OMD" on the virtual world, which will allow participants to "interact with sponsors' content and also purchase virtual as well as physical goods." Marketers and media buyers are apparently already lined up to support Virtual Laguna Beach. Users of the extension to the TV series "can hang out at the beach or shop at the local surf store and interact with one another in ways that mirror the on-air program. Just as the cast gears up for the Winter Formal, so too can viewers within Virtual Laguna Beach prepare for the big night, find a date online and select the tux or prom dress for their on-screen identity."

Virtual Laguna Beach, which was built on Makena's There platform, will debut episodes a day in advance of the TV broadcast. MTV Networks plans to launch "other virtual worlds for the broader music community and for viewers of LOGO" later in the year. In combination with Virtual Laguna Beach, MTV's new worlds have the potential to draw users (and media attention) away from competing space Second Life. It remains to be seen if users prefer themed virtual worlds over open-ended ones, but I'm guessing there will be greater interest in the former.
 
     
 
   
 
  ... share via email del.icio.us digg bloglines fark reddit newsvine simpy blogmarks magnolia  
  1 Comments  
 
   
 
Comment posted by Gary Hayes
September 22, 2006 @ 12:24 pm
     
 
Hey Tony,

I think this is very significant - and excuse the slight forward train of though. The engines that sit behind these 'worlds' are within reach of corporates now to set up and I suspect (just like blogs and wikis) in the wonderful world of web 2.0, VR world publishing will be in the hands of everyone within 2 years. An open source, easy to set-up on any webserver package will mean Second Life's days are probably numbered - I think Croquet needs some major tweaking before it becomes a Wordpress, but as I suggest in my Web 3.0 post (http://www.personalizemedia.com/index.php/2006/08/27/virtual-worlds-web-30-and-portable-profiles/) there is an inevitability about corporates and the rest of us being able to host our own virtual spaces - and link them together the same 'metaphorical' way we link blogs and comments (so hundreds of thousands of personal virtual mini worlds running on a multitude of apache servers, with a virtual link between them, so it appears as if they are next to each other in the virtual space) - This would of course mean not having to pay then rely on LLabs to lose our credit card info, have to update the software every week, run on extremely laggy servers and to be honest if it wasn't for the money making potential - well...so slighly off at a tangent post but if people are still using Never Winter Night engines and now ad agencies using 'There' and Croquet downloads are growing one can see a desire to fragment and break away from the monopoly of 'open-ended' SL.
 
     
 
     
   
 
 
     
 
     
[ Detailed Search ]
Clickable Conversation
5224 comments
on 4159 entries

Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


yes, many of the free little games are crappy. but as an artist who has recently published free content on the itunes app store,…
in Free iPhone Games Are Awful: Strategy?


I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
in More iPhone Gestures, Please


Hey Tony! A client of mine is looking to hire an internal Flash game dev team to build at a really cool Flash CCG…
in Dipping Into Toronto's Flash Pool


Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
in More iPhone Gestures, Please


It also bears noting there's no mechanism right now for a developer to offer a free trial for the iPhone; the App Store isn't…
in Free iPhone Games Are Awful: Strategy?


@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
in Free iPhone Games Are Awful: Strategy?


...you get what you pay for, you know? I actually bought Trism based on early buzz, and it's truly a novel mechanic. I've been…
in Free iPhone Games Are Awful: Strategy?


The only one I've heard good things about is Super Monkey Ball. Have you given that a whirl yet?...
in Free iPhone Games Are Awful: Strategy?


Advance warning: this frivolent comment is NOT RELATED or even worth your time ... But whenever i hear "Collada", i think of that SCTV…
in Electric Sheep Builds Its Own Flock


Clickable Culture Feeds:

RSS 2.0 ATOM 1.0 ALL

Accessibility:

TEXT

Clickable Culture
Copyright (c)1999-2007 in whole or in part Tony Walsh.

Trademarks and copyrights on this page are owned by their respective owners. Comments owned by the Poster. Shop as usual, and avoid panic buying.