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  Virtual ‘Pussy Cat Dolls Lounge’ Open For Business  
Posted 2006-05-08 by Tony Walsh
Modern burlesquers the Pussy Cat Dolls lend their brand-power to a virtual environment where visitors can dance, chat and be exposed to advertising. In a preview press-release sent out in mid-April, the Pussy Cat Dolls Lounge (now abbreviated to "PCD Lounge") was touted as "a holy grail for partners/advertisers (such as media companies & music artists) who are always seeking new ways to reach teens." A link to Universal Music via the PCD web site, an in-world screenshot Universal-friendly billboard, and the fact that the Pussy Cat Dolls are Universal artists suggests that sponsorship of the PCD Lounge is already locked in.

The PCD Lounge features a 3d virtual world populated by cel-shaded, customizable avatars. Activities include listening to music and sitting in a hot tub. The Lounge's communication channel is AIM-compatible, allowing cross-talk between the virtual and "real" world. Unfortunately, PCD Loungers can't yet share a hot tub with AIM users. The Lounge is currently in beta, but according to its official web site, will be released in May--which gives Evil Twin Studios, the makers of the product, 3 weeks to launch.
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