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  ‘Warcraft’ Ads Mainstream The MMO  
 
 
Posted 2007-11-21 by Tony Walsh
 
 
     
 
Blizzard has released a pair of comedic World of Warcraft commercials, destined for (presumably American) national TV, featuring William Shatner's alter ego as a Shaman and Mr. T's alter ego as a "Mohawk" Night Elf. The game is already no stranger to television, having been referenced in an episode of game show Jeopardy in 2005, featured in an episode of South Park last year and in a recent Toyota ad.

I see Blizzard's new ads as a confirmation of the mainstreaming of World of Warcraft specifically, and of MMOs in general: If pop culture icons are living in virtual worlds, anyone can. Granted, Shatner and Mr. T might not carry the cool-factor-style endorsement younger stars provide, but as more celebrity gamers come out of the closet (regardless of whether they're for real or paid poseurs), MMO lifestyles are going to gain increasing social acceptance.

In another few years, having an avatar alter ego is simply going to be a fact of life, facilitated in part by the future domination of the "free to play" MMO model. As a result, avatar support services will become more visible, from in-world makeovers; parents grinding for their kids; and the usual power-leveling / gold farming / gray-market virtual trading businesses.
 
     
 
   
 
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Dinozoiks wrote:
Wow! Thanks for that Tony. Just posted a bunch of other tips here... http://www.dino.co.uk/labs/2008/45-tips-when-designing-online-content-for-kids/ Hope it helps someone... Dino...
in Dino Burbidge's '10 Things To Remember When Designing For Kids Online'


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I vote for popup radial menus. Highlight a bit of text, the push and hold, Sims-style radial menu pops up with Copy, Paste, etc....
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Yeah, there's a lot of weird common sense things I've noticed they've just omitted from the design. No idea why though....
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@GeorgeR: It's on my shopping list :) I've heard good things about it as well. And Cro Mag Rally. @andrhia: meh, I don't know…
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