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  Warner Bros Records Seeks ‘Second Life’ Mini-World  
 
 
Posted 2006-04-08 by Tony Walsh
  
 
     
 
Ethan Kaplan, Director of Technology for Warner Bros Records, is looking for "someone who knows Second Life like the back of their hand to create a mini-world type thing for a band of ours." While Kaplan wouldn't offer any further details, he promised to let us know when the virtual world project is ready to go public.

Let's hope the Warner Bros effort does better in Second Life than Wells Fargo's Stagecoach Island.
 
     
 
 
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  3 Comments  
 
   
 
Comment posted by csven
April 8, 2006 @ 1:43 pm
     
 
I wonder which band.
  
     
 
     
   
 
Comment posted by Tony Walsh
April 8, 2006 @ 2:00 pm
     
 
You and me both. But more than this, I wonder when we will be able to mod the entire SL client interface, like WoW players are already able to do. This way, businesses could make feature-disabled, branded SL browsers. I doubt anyone will be building objects or buying L$ in this Warner Bros mini-world.
  
     
 
     
   
 
Comment posted by ethank
April 8, 2006 @ 5:45 pm
     
 
I can't disclose the band just in case it doesn't happen. We have had the idea of a SL world for a record release or what not for a bit, just a matter of finding the right artist and timing, so hopefully this proves to be the first of many.
  
     
 
     
   
 
 
     
 
     
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