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  Why ‘Heroes’ is a ‘360 Experience’  
 
 
Posted 2007-04-23 by Tony Walsh
 
 
     
 
Fabric of Folly's Dan Taylor summarizes NBC's cross-platform offerings for its TV series Heroes, which extends well beyond standard "show site" material into genre-appropriate graphic novels and user-generated content. According to Taylor, "huge swathes of unofficial audience created content" outstrips official show content by over double (not sure how he's measuring"volume of content" though).

At least a few user-generated ideas seem to feed back into the series as series creator Tim Kring says in an official video clip. The fact that fan input is captured and responded to (even if not in an obvious way) is probably one reason why the levels of user-generated content are so high (this seemed to work for LOST, too). Another reason has to be that NBC is actually permitting fan fiction and other derivative works to flourish rather than fire a barrage of lawyers across the community's bow.

A few hooks between the Heroes 360 Experience (an ARG-like tie-in) and the series already exist, but more may be on the way. Co-executive producer Jesse Alexander reportedly said recently that the current 360 Experience is a dry run for an even bigger experience in the works for next year. From my perspective, this would mean a more participant-directed Experience which would feed right back into the official cross-platform series. I'm not sure this has been done well (or at least regularly) by a major network on a major series yet, but it's not impossible--it takes shift from thinking of the audience as viewers to the audience as co-creators, and a new kind of TV production pipeline which facilitates this elegantly (requiring a much more relaxed legal department, for one).
 
     
 
   
 
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Comment posted by Brace Coral
April 25, 2007 @ 6:15 pm
     
 
BIG Heroes fan here.

I'm loving the whole "heroes interactive experience"!

Nice blurb darlin

*runs out to save the world*

WOOT!
 
     
 
     
   
 
 
     
 
     
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Dinozoiks wrote:
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