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  ‘Whyville’ Targets Kids With ‘Edu-tisement’  
Posted 2006-12-12 by Tony Walsh
Last week, kid-targeted virtual world Whyville hosted an in-world concert for Virgin Records recording artist Stacie Orrico. I wrote that "Whyville has expanded from 'edutainment' to include brand engagement ('advertainment'?)." It turns out I was barking up the right tree, but the "actual" buzzword is... are you ready?... "edu-tisement."

In a press release issued today, Whyville's makers announced that "Edu-tisement effectively offers sponsors the opportunity to advertise products to users, but infuses the experience with a meaningful and fun educational component." Ah, educating 8 year-olds with advertisements and branded content. Why didn't I think of something so brilliant? Because I have morals.
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Comment posted by Brace
December 13, 2006 @ 12:54 pm
*face palms*


I saw the writing on the wall couple years ago and had to git the heck out the education arena. But I'll always be a Teacher, because that's me.

But I just couldnt stand it. Kudos for people like you who keep on keepin on, T-Dawg.
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