Clickable Culture   Official Research Blog of Phantom Compass
  Xbox Live:  6 Million Strong  
Posted 2007-03-06 by Tony Walsh
Microsoft is giddy as a sugar-high schoolgirl over its latest Xbox Live stats: Over 6 million gamers are members of the service, spending a cumulative 2.3 billion hours online since the network's launch back in 2002. Microsoft says the 18-34 male audience on Live "is comparable in size to the same audience tuning in to see the most popular network TV shows like CSI or The Office," an appropriate comment give the service's foray into on-demand TV content. With this many eyeballs at stake, can interstitial ads be far behind?

Xbox Live hit 4 million members last October, 2 million members in July, 2005, and 1 million members in July, 2004.
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Comment posted by Adrian Crook
March 6, 2007 @ 1:56 pm
5 billion Msft Points equals $62.5M USD. Not bad!
Comment posted by Tony Walsh
March 6, 2007 @ 5:36 pm
Not bad indeed! Is that how many points people have bought? Or a projection?
Comment posted by Adrian Crook
March 6, 2007 @ 5:37 pm
That's how many they have bought already. 5 billion points equals $62.5M USD. Not bad.
Comment posted by Prokofy Neva
March 8, 2007 @ 9:48 pm
How many of those had Clay Shirky try-me virus?
Comment posted by Tony Walsh
March 8, 2007 @ 9:52 pm
Not as many as SL, I suspect :) But a good question nonetheless.
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